
NEW YORK -- For nearly two years, the 2nd Ave Deli was foremost in the minds of New York's pastrami lovers. The devotees of spicy, steamed beef waited anxiously for news about its revival.
The deli, founded by the late Abe Lebewohl in 1954, shut down in January 2006 due to skyrocketing rents, an uncertain lease, and high renovation costs at its old location in Manhattan's trendy East Village.
But the long wait for foodies finally ended in December as the deli's owners literally cut the salami and officially welcomed hungry patrons and 2nd Ave Deli fans to its new address -- on 33rd Street near Third Avenue.
The old space on Second Avenue and 10th Street now houses a bank.
While the location is different, plenty
Most of the menu has been preserved. The $20 "Twin Double" consisting of heaping portions of corned beef and pastrami, along with the $21.75 "Instant Heart Attack" survived the move. The latter arrives in the form of two large potato pancakes with a choice of formidable meat.
Nostalgia is everywhere in the 65-seat deli, which is half the size of the former place. The same pictures of Jerry Seinfeld, Paul Reiser, Yiddish theater stars and Rudy Giuliani line the walls. The deli installed replica partitions of mahogany and glass bearing the 2nd Ave Deli name.
Much of the previous staff has reappeared. About 60 people are on the payroll, and of those, close to two-thirds are previous employees.
The veteran workers are hard to miss. They tend not to smile and stomp around busily, carrying plates of turkey, chopped liver and matzo ball soup to impatient customers.
They're all business, but no doubt happy to be reunited with one of the city's most beloved institutions.
"2nd
That home suffered a terrible blow on March 4, 1996, when Abe Lebewohl was shot and killed while attempting to make a bank deposit.
His killing remains unsolved, but Jack Lebewohl said he remains optimistic that police will crack the case.
The shooting shocked the city and left the Lebewohl family grieving. When the restaurant closed, Jack Lebewohl said it was another blow.
"It was a terrible thing," he said. "It almost reached a level of mourning. Our way of life
Jack Lebewohl's sons Jeremy, 25, and Joshua, 27, revived the deli, taking a year to build out the new place. They decided to move because they found a building to buy.
"My brother's spirit lives on here," said Jack Lebewohl. "I'd like to think he's looking down on us now and smiling."
"Here I feel confident that the restaurant will be able to pay my mortgage and have a certain future," Jeremy Lebewohl said, who handles day-to-day operations. His brother is a lawyer.
Lebewohl said the restaurant still uses the same family recipes when preparing the foods.
And it still boasts being kosher despite the fact it's open seven days a week.
"Everything we use is
But is it truly kosher? It's open on the sabbath?
Jeremy Lebewohl thought for a moment and reached into his deceased uncle's play book, pulling out a gem of Jewish wit.
"If you have so many questions about it, this is probably not the place for you," he said.
IF YOU GO
The 2nd Avenue Deli is at 162 E. 33rd St., New York, (212) 677-0606. It is open Sunday through Thursday from 6 a.m. to 2 a.m., Friday and Saturday from 6 a.m. to 4 a.m. Recommended dishes: "Twin Double," corned beef and pastrami, $20; matzoh ball soup with carrots, $6.95.









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